It can be hard to change when you’re experiencing partial success. You’re making $10k per month, but the jump to $20k may require substantial change to your processes, marketing, or product line. Some times, such a change also requires your revenue to initially decline before it grows back up to that next higher level.
These clients — those experiencing partial success — may be the hardest clients to help. They are afraid to kill what they worked so hard to achieve, which is completely natural.
However, bold improvements come from bold moves. Two things to realize:
- If you continue doing what you’ve always done, you’ll continue getting what you’ve always gotten.
- If you don’t try it, it is inevitable that your competitor will. If it works, all that you’ve worked for will slowly (or quickly) erode to her.
So that’s the choice. Do you want your competitor to try something new and cannibalize your sales… or do you want to do it to yourself but keep the reward?