The 1st step to your savagely successful email campaign is understanding you can do it the right way.
“Right way”?
Yes. That means your email is appreciated by all, even those who don’t buy from the link you’ve inserted one or more times casually and logically into your story.
I found it ironic that I would receive the following email last night, as I set up this blog. Hailing from Exabytes a hosting company in one of the most unsexy and bland industries out there, it shows that anyone can do this.
It went like this:
Subject: Exabytes - A Simple ‘s’ That Costs Thousands of Dollars.
One day I met my client, Ben to do a presentation for my company products. It was a successful presentation and Ben was showing great interest in the products. Before I left, Ben asked for my name card so he could contact me through email tomorrow. I took out one name card from my name card holder and passed it to Ben before I hastily rushed to another appointment.
2 days later, I checked my mailbox. There was still no feedback from Ben. Wondering the situation, I gave Ben a call.
Me: Hello Mr Ben. It′s xxx from Example Pvt. Ltd. May I know how’s your decision? Would you like to order the product?
Ben: I have ordered it from another company.
Me: Huh!? Aren′t you interested in our product? Is there anything wrong?
Ben: I did send an order request to your email sales@example.com, but I never get any response from you. That′s why I have bought a same product from another company because I am in kind of a hurry to use it, although their price is much more expensive than yours. Even when I tried to browse your website example.com, it was empty.
Me: Mr Ben, my company email address is sales@example.com, example without ′s′, not sales@examples.com. My website is www.example.com, not www.examples.com…
At that moment, I felt like falling down a deep deep pit as I realize that I had just lost a big business which cost me thousands of dollar. I just wish I could get the Ben′s email even if he had sent it to sales@examples.com! closed
This issue could occur not only due to such ’singular’ or ‘plural’ confusion in domain. Similar situation could happen to differences between domain extensions. For instance, sender might send email to recipient@mydomain.net when suppose to send it to recipient @mydomain.com, or send email to recipient @mydomain.com when by right it should be sent to recipient@mydomain.com.my.
The good news is, this issue could be prevented, if you have Domain Aliases.
If you have a primary domain like “mydomain.com” in your Windows Shared Hosting Plan, you could register and define a new domain name “mydomain.net” as an alias to it. As a result, the email sent to the accounts defined on “mydomain.net” will be managed as if it was sent to a “mydomain.com” mail account type. You can manage the emails from two separate domains mail accounts in the same inbox.
Due to the fact that domain names are cheap, it is recommended to buy more TLD (Top Level Domain) types like .net, .org or .info alongside .com and redirect them as domain aliases. With only a few clicks in Windows or Linux Shared Hosting Plan, you can easily create domain aliases which allow your visitors to access the same web site through a number of different addresses!
Also when you get popular over the Internet through a domain name or a trademark reflected in a domain name, the possibility appears that other people take advantage of your popularity benefits too by cyber squatting.
For instance, they can register a domain name similar to yours with the only difference in the TLD type. Then, they could sell it to you with an enormous high price. Or the cyber squatters could gain certain traffic for their websites based on a similar domain name with yours.
A wide selection of domain names from only USD 14.65 / yr !
Exabytes offers Domain Registration service with wide selection of domain extensions to choose, ranging from .com, .net, .org, .biz, .info, .my, and much more, at lowest at only USD 14.65/year!
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Not bad!
I stared at this email several different silent moments throughout the day… and eventually succumbed to the intrigue. To my surprise, I found myself drawn into a glorious story of battle, near-death, and finally triumph. I nearly bought another domain right then.
Although this email could have unleashed a stronger close and been better formatted for my non-html desires, this is by far the best pitch I’ve ever received from a technology company.
If someone can pitch domains this creatively and entertainingly, you can probably do the same for your product.