37signals shares a headline test they did at their Highrise signup page. Why did the winner win? Eliminates user risk (30 day free trial) Illuminates Instant gratification and minimizes usage friction (sign up in 60 seconds) FInishes with strong call to action Every sentence provides valuable information to the user, and together they walk her [...]
It is unknown how I found them, or why I signed up to their email list 42 days ago. But after seeing their ad on Bloglines, I decided to see what that newsletter entailed these past 6 weeks and added a cursory website perusal on top. I soon noticed Gaiam could do … More Than 5 [...]
It’s a question you might face: How to best utilize your website when you’re a small business with 1 niche product (ex: the Measure Up). I’ve been pondering this since speaking with one of the Powered Green founders and have a few big and small ideas. We’ll walk through this vexing question in the context [...]