The True Viral is when you can merge the process of becoming a customer with the process of becoming an evangelist, or at least a marketer. Does this product work best when I include or engage others? We’d nipped this idea with our hookah by imprinting the domain on the body and including biz cards [...]
David Ogilvy said to make your product the star in your marketing. That may bear remembering, but the product or idea-centric approach may not always be appropriate. In reality, your customers are buying the feeling they wish to experience, something that fits the story they tell themselves. So perhaps that should be the star? Instead [...]
At the very base level, what feeling or emotion are you trying to appeal to? Does someone want your software to feel more secure? Am I buying your cell phone to feel more socially accepted? Does that liquor make me the life of the party? The masters of “make money online” all get this and [...]
Seth superbly reminds us of some basic truths, but what I really liked about his post was the last part of the last sentence: [...] how exactly are you going to luck into being remarkable? Much of business, I’ve realized, is all about increasing your chances that something good happens. You’re fooling yourself if you [...]
The NY Post has an article of rare excellence documenting successful businesses that began because of layoffs. Key points: Start now, think later. Minimize initial investment, fund it yourself. Every good business begins with a test.
When you realize it is $100,000 per second for a Super Bowl Ad, you also realize there are better uses for your cash.
Thank God I didn’t know this as a kid because I would have gone out and been a ditch digger! – Ogilvy on finding out long after amazing success that he had a 96 IQ, which he said matched that of a ditch digger. Before taking the test, he thought he had a 140 or [...]
What decade had the largest improvement of personal productivity? The 1930′s. What decade saw the personal computer revolution? The 1980′s. The early 30′s and 80′s were both recession periods. They say we’re in a recession now, so… what major leaps will we make? During these tough times, what personal leaps and revolutions will YOU make? (Stats [...]
Met the creators of beamME at a Mashable event last week. If you’re a networker or want to live on the edge, this seems like a slick way to exchange contact info. Dudes were pretty cool, too.
Peter Shankman shares the idea of “runting” So… up early for a Runting – A meeting held while running. I LOVE doing these. They’re obviously not hardcore training runs, but rather, “talkable pace” runs that get your endorphins up, kick around new ideas, and get a workout in, all at the same time. Plus, if the [...]