It was Internet Week in New York City last week. Rowdy. Here’s 3 questions that seem to work well at networking events: What are surprising things about the business? What are the next 3 big ideas for your project? What have been your most important/key learnings so far? Not your run of the mill schmooze [...]
Find the download link (click for larger): One would expect such an important (critical!) button to be the shining star of this download page. … Especially on a website about marketing.
Is this really the best we can do? (Click for larger.)
Using Digg to accelerate headline creation. Quick (but pretty basic) ways to research your sales letter schwag.
So the NY Times epicly fails their incorporation of iht.com articles in to nytimes.com. All this while they’ve been pushing Google to articifically place their articles in the search results. Yes, migrating all those articles is a project of massive scale. But no, it’s not impossible, especially for a company with their resources. (Not to [...]
Gary’s video reminded me of something I (kinda) previously touched on. The technology, social media, and to an extent the overall marketing fields are rife with forward looking and future predicting templars who don’t seem to realize tomorrow doesn’t matter if we can’t get through today. There is value in knowing what lies ahead, but [...]
We usually hold those we look up to on a weird, existential, and stunningly irrational pedestal. That successful entrepreneur or entertaining speaker or rabid networker seems to have figured out something that you haven’t. How could you ever hope to get there? Until you meet them, share coffee, break bread. Then you realize they have [...]
The True Viral is when you can merge the process of becoming a customer with the process of becoming an evangelist, or at least a marketer. Does this product work best when I include or engage others? We’d nipped this idea with our hookah by imprinting the domain on the body and including biz cards [...]
David Ogilvy said to make your product the star in your marketing. That may bear remembering, but the product or idea-centric approach may not always be appropriate. In reality, your customers are buying the feeling they wish to experience, something that fits the story they tell themselves. So perhaps that should be the star? Instead [...]
At the very base level, what feeling or emotion are you trying to appeal to? Does someone want your software to feel more secure? Am I buying your cell phone to feel more socially accepted? Does that liquor make me the life of the party? The masters of “make money online” all get this and [...]