The mildly infuriating part of this is that art and science would ever be separate in an ad. Art without science is decoration. Science without art is boring. This misguided idea that advertising is purely “creative” is what plague’s the industry. We already know what works; every time an agency tries to reinvent the wheel, [...]
… make a website out of YouTube. (via @ngeow)
Perhaps the most interesting thing about the most interesting man, in marketing terms, is his ambivalence toward the advertised product. “I don’t always drink beer,” he says. Whaa? “But when I do,” he adds, almost offhandedly, “I prefer Dos Equis.” Double whaa? Generally, a brand icon will be an all-out cheerleader. Imagine Tony the Tiger [...]
A lawyer on hotels charging extra for internet: “As far as I am concerned it is one of the most annoying of hotel charges,” said Randall Stempler, a lawyer in Manhattan who travels often on business. The fee is “exorbitant,” he added, considering the time he usually spends logged in to check e-mail or go [...]
She’s on your site about to buy your schwag. Her finger quivers. She’s ready. Almost. It’s time for the showdown. In the 1 chaotic moment before she buys, this glorious prospect will go through exactly 1 extremely complex and amazing feat of brain power. She’s going to take you for a ride. You and your [...]
There are 3 things most people use the internet for: Finding information Buying schwag interacting with friends Under that pretense, how well do you serve your users’ needs? Or, how much more money and mindshare could you get if you executed your web strategy through that lens? Become the go-to blog or news site for [...]
If your site is Regardless of your site’s purpose, information retrieval should be as easy and seamless as possible. Don’t force your users to scroll down every single page to get the content. Your header is trivial, your content is not. Focus your users appropriately.
Is there a personality behind your product? A chief evangelist who can share the story? Elegant Roots shows one way you might tell each product’s story. Every product page answers the key questions: who, what, where, and why.
After implementing a few of my suggestions, Powered Green reported an initial 300% increase in conversions. Don’t know if it’ll remain that high, but I’m sure it’ll settle at a very nice improvement. Your industry, product, and medium may change, but fundamental marketing principles never do.
Ode to Joe’s Fox Hut There are those couple nights when I’m in dire need for a medium extra red pepperoni pizza the option is always available delivery or dine in the smell of freshly made pizza crust with Stanislaus tomato sauce smothered all over pick your topping whatever you like from pineapples to sardines [...]