This isn’t a perfect analogy, but look how many members this group has (and note the title): (Click for larger.) 11,847 people attending an event whose description sends you here (Click for larger.) I suppose it goes without saying that the event creator’s profile is jawesome: All of this is to say I’m still not [...]
Here’s a question: If you had to choose just one idea for your business to represent in your customer’s mind, which would you pick? Tim Ferriss connected his book to the concept of “lifestyle design.” Gary Vaynerchuk became the spry guy bringing wine to us commoners (though that’s getting diluted with his foray into social [...]
I’m always amazed when an ecommerce website (any site selling something – web app, membership, tea, etc) hides the humans behind the project. Potentially even worse, most don’t have a figurehead for the organization, either. No one face to visualize when I think about the business. This amazes me because if you’re selling something (anything!), [...]
Watch any of the videos we did. We got rave reviews in each city. Why? Because they weren’t just talking about the movie — they were subconsciously reviewing the entire experience. And all the members of the crew put in 110%, night after night, to ensure that everyone’s experience was great. There were even a [...]
Yes, I’d been to their page. Yes, I clicked the ad. No, I didn’t buy, but that sure is powerful.
No, not the stage with an audience. The stage that is a stepping stone in the greater sales process. When thinking about a sales process, often times there is (much) more than one point where you need to “sell.” Every time your customer must make a decision, you need to make a sale. Your brochure [...]
For now, Goscha, Avallon, and Newman are on a mission to turn every wall into an opportunity for creativity. “We’re not selling a dry-erase board, we’re hardly selling a dry-erase surface — we’re selling a dynamic environment,” Avallon says. “Whether it is in your work, school, or home, it is something that just energizes you. [...]
Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula. [Wired] This idea is one of the hardest nuggets in marketing/copywriting for a [...]
Went to Hugh and Seth‘s Purple Cow party last Thursday; my first “art opening” in a long time. This one was pleasantly different. The people there didn’t go for the art. They also didn’t go for Hugh’s or Seth’s books. They went for the ideas, the people, and the conversations they knew would be there. [...]
The mildly infuriating part of this is that art and science would ever be separate in an ad. Art without science is decoration. Science without art is boring. This misguided idea that advertising is purely “creative” is what plague’s the industry. We already know what works; every time an agency tries to reinvent the wheel, [...]