Skip to content

{ Category Archives } marketing tests

37signals A/B Test Results

A short squeeze-ish page generates 47% more paid signups than a long copy page for their Highrise product. Here’s what we don’t know yet (and this is crucial): which one generated the largest profit? You can’t really form a conclusion until you know which version created the highest average customer value. Nonetheless, this will be [...]

2011 09 09 Mike Comments (0)

Testing the “Ultimate Button”

I recently tested Eric Graham’s Ultimate Button on my Dirty Copywriting squeeze page. The implementation for the button isn’t the prettiest (I’m quite certain it physically hurt my designer to do it), but given Eric’s deep experience, I wanted the possible conversion boost if it was there. Original version without Ultimate Button: Alternate version with [...]

2010 07 09 Mike Comments (0)