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{ Category Archives } marketing

Worthy of an Ode

Ode to Joe’s Fox Hut
There are those couple nights
when I’m in dire need for a medium
extra red pepperoni pizza
the option is always available
delivery or dine in
the smell of freshly made pizza crust
with Stanislaus tomato sauce smothered all over
pick your topping whatever you like
from pineapples to sardines 
wash it down with a sprecher root beer
i’m always ready [...]

Stay out of The Way

John has a thought for DJ’s: stay out of your own way.
We marketers should take the same advice and get out of our customers’ way as they experience our product.
Sure, we designed it with specific uses in mind. Sure, it was never meant to do that. Sure, we’re even telling them how to use it.
But [...]

Overpowering Brand

Kevin Rose: Proof that dirty details wash away when your story resonates.
I can’t believe I’ve never heard a backlash about NDA’s (1) or misleading marketing tactics (2) in the launch of DIgg:
(1) Managing his image is another story. Minutes after I arrive in San Francisco, a nondisclosure agreement drops in my e-mail inbox with a [...]

What’s plan B?

Building a website based on Flash is rarely recommended.
Not only is the SEO challenging, but you have to build in contingency plans for ranking in search engines, proper descriptive text in search engines, as well as those pesky surfers with outdated Flash installs…
… the last of which apparently includes me, according to marcustjean.com:

Click the image for [...]

One more time, but with Feeling

Seth points to a Non-profit manifesto by Sasha Dichter.
Sasha makes a crucial point:
People think that asking for money is all about asking for money.  It is and it isn’t.  Most of the time it is about inspiring someone to see the world the way you do – with the same understanding of the problems and the [...]

Useful next steps

I’m trying to write a work sample/portfolio today using MSFT Word on a Windows machine. As expected, pre-installed templates there are not, so I went perusing their template area by clicking “Templates on Microsoft.com” in the Word sidebar.
After finding a few that might serve my purpose, Microsoft refused download access until I ran some verification programs [...]

Redesigning with a Purpose

TechCrunch had this gem talking about Mint’s recent redesign (bolding mine):
That normally isn’t big news, but what caught my attention is that Mint has been bucket testing various redesign formats with some users and is seeing conversion rates increase by 20% over the current site.
That equals “hundreds of thousands” of more registered users over the [...]

Direct Sales in the Tech Industry

This post by Scoble about the Google Keyword Tool fascinates me to no end. Does Silicon Valley know anything about marketing on the internet?
The overt focus on bleeding edge technology and fancy UI’s seems to have overshadowed that it’s not how much TechCrunch likes your design, it’s how well it works. Rarely have I read [...]

Bob Dylan, Headphones, and Your Story

You might have noticed this should you call Dear Landlord a song pleasant to your ears.
The song is fairly rad, all things equal, but it reaches a special level of unfettered awesomeness when you listen to it with headphones. To me, there are tiny details you can only notice through the audio microscope and they [...]

Emotions vs Data

A few coworkers are on “detox” diets. They are eating only fruits and vegetables for X days.
I didn’t understand it, and still don’t.
Not saying it’s wrong, but I haven’t seen any data that supports a heavily skewed diet like this actually being good for you (if you have any, let me know; I’m interested).
This is [...]