A short squeeze-ish page generates 47% more paid signups than a long copy page for their Highrise product. Here’s what we don’t know yet (and this is crucial): which one generated the largest profit? You can’t really form a conclusion until you know which version created the highest average customer value. Nonetheless, this will be [...]
Marketing breaks down into 2 major stages: Finding prospects Turning those prospects into customers Facebook and Twitter, for instance, are great for finding prospects. This, I think, is well known. What seems to be not as well known is just because you found the prospect on that platform, you do not need to convert her [...]
The initial offer/gimmick is simply awesome, but it gets even better once you analyze your results. Great to see a software company focusing on email lead generation and using information marketing to build relationships with relevant prospects.
I recently tested Eric Graham’s Ultimate Button on my Dirty Copywriting squeeze page. The implementation for the button isn’t the prettiest (I’m quite certain it physically hurt my designer to do it), but given Eric’s deep experience, I wanted the possible conversion boost if it was there. Original version without Ultimate Button: Alternate version with [...]
Not specific to marketing, but it’s worth remembering that conditions are rarely ideal. Ken shares a personal story. An Exact Target design tweak that increased sharing. Pretty cool how they observed behavior, then tweaked the design a second time to embrace visitor habits and increase sharing further. And a copywriting post from yours truly.
In the 60′s, Avis was hemorrhaging money as a distant contender in the car-rental market. Then they released their “We’re #2″ ad campaign… … and doubled revenues several years in a row. I wonder how the ad is working for Resume Tracker:
Drayton Bird talks about “clearing your throat” in your ads and sales letters. Get to the point. Looking to test different buttons on your page? Read Eric Graham’s recommendations for maxing your button test results. Jimmy D. Brown discusses the multiple ways to monetize the same content (and why this lets you charge higher prices).
This is a very interesting and impressive demonstration of technology, but I wonder if Gatorade didn’t drop a pretty penny on over-engineered technology? As in, what is the difference between those fancy blobs versus combining a few twitter search columns in TweetDeck with a couple good Google alerts flying into your inbox each day? In [...]
The research is from 2006, but the point is clear: people are getting less connected, not more. How does your product provide the connections we know they’re yearning for?
I think there would be massive upside for any information marketer who implemented this, even if it was just an assistant emailing it out. Lord knows the industry needs all the trust-building it can get.