Impacting the first 15 minutes
I think there would be massive upside for any information marketer who implemented this, even if it was just an assistant emailing it out. Lord knows the industry needs all the trust-building it can get.
I think there would be massive upside for any information marketer who implemented this, even if it was just an assistant emailing it out. Lord knows the industry needs all the trust-building it can get.
I wonder how you could apply this to your ecommerce sites?
This isn’t a perfect analogy, but look how many members this group has (and note the title):
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11,847 people attending an event whose description sends you here
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I suppose it goes without saying that the event creator’s profile is jawesome:
All of this is to say I’m still not convinced Facebook is a great [...]
Here’s a question:
If you had to choose just one idea for your business to represent in your customer’s mind, which would you pick?
Tim Ferriss connected his book to the concept of “lifestyle design.” Gary Vaynerchuk became the spry guy bringing wine to us commoners (though that’s getting diluted with his foray into social media). Both [...]
I’m always amazed when an ecommerce website (any site selling something - web app, membership, tea, etc) hides the humans behind the project.
Potentially even worse, most don’t have a figurehead for the organization, either. No one face to visualize when I think about the business.
This amazes me because if you’re selling something (anything!), people don’t [...]
Yes, I’d been to their page.
Yes, I clicked the ad.
No, I didn’t buy, but that sure is powerful.
No, not the stage with an audience. The stage that is a stepping stone in the greater sales process.
When thinking about a sales process, often times there is (much) more than one point where you need to “sell.” Every time your customer must make a decision, you need to make a sale.
Your brochure cover needs [...]
For now, Goscha, Avallon, and Newman are on a mission to turn every wall into an opportunity for creativity. “We’re not selling a dry-erase board, we’re hardly selling a dry-erase surface — we’re selling a dynamic environment,” Avallon says. “Whether it is in your work, school, or home, it is something that just energizes you. [...]
Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula. [Wired]
This idea is one of the hardest nuggets in marketing/copywriting for a rookie [...]