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{ Category Archives } marketing

Impacting the first 15 minutes

I think there would be massive upside for any information marketer who implemented this, even if it was just an assistant emailing it out. Lord knows the industry needs all the trust-building it can get.

2010 03 05 Mike Comments (0)

An Approach to Web Forms

I wonder how you could apply this to your ecommerce sites?

2010 03 02 Mike Comments (0)

What is a Facebook fan worth?

This isn’t a perfect analogy, but look how many members this group has (and note the title):

(Click for larger.)
11,847 people attending an event whose description sends you here
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I suppose it goes without saying that the event creator’s profile is jawesome:

All of this is to say I’m still not convinced Facebook is a great [...]

2010 03 02 Mike Comments (0)

Positioning

Here’s a question:
If you had to choose just one idea for your business to represent in your customer’s mind, which would you pick?
Tim Ferriss connected his book to the concept of “lifestyle design.” Gary Vaynerchuk became the spry guy bringing wine to us commoners (though that’s getting diluted with his foray into social media). Both [...]

2010 01 28 Mike Comments (0)

1 Big Mistake and 3 Humble Recommendations (Which begs the question: Are people buying from you or your business?)

I’m always amazed when an ecommerce website (any site selling something - web app, membership, tea, etc) hides the humans behind the project.
Potentially even worse, most don’t have a figurehead for the organization, either. No one face to visualize when I think about the business.
This amazes me because if you’re selling something (anything!), people don’t [...]

2009 12 07 Mike Comments (0)

Watch any of the videos we did. We got rave reviews in each city. Why? Because they weren’t just talking about the movie — they were subconsciously reviewing the entire experience. And all the members of the crew put in 110%, night after night, to ensure that everyone’s experience was great. [...]

2009 12 06 Mike Comments (0)

Targeted Ads

Yes, I’d been to their page.
Yes, I clicked the ad.

No, I didn’t buy, but that sure is powerful.

2009 12 02 Mike Comments (0)

Stage Selling

No, not the stage with an audience. The stage that is a stepping stone in the greater sales process.
When thinking about a sales process, often times there is (much) more than one point where you need to “sell.” Every time your customer must make a decision, you need to make a sale.
Your brochure cover needs [...]

2009 11 10 Mike Comments (0)

What are you *Really* Selling?

For now, Goscha, Avallon, and Newman are on a mission to turn every wall into an opportunity for creativity. “We’re not selling a dry-erase board, we’re hardly selling a dry-erase surface — we’re selling a dynamic environment,” Avallon says. “Whether it is in your work, school, or home, it is something that just energizes you. [...]

2009 11 10 Mike Comments (0)

marketing formulas

Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula. [Wired]

This idea is one of the hardest nuggets in marketing/copywriting for a rookie [...]

2009 10 27 Mike Comments (0)