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You think THAT’S hard?

I used to think copywriting was one of the more difficult things in life, until I read this. It’s nice to get things back into perspective.

2011 10 26 Mike Comments (0)

7 nuggets of direct response fund raising

Imagine if every organization that relied on fundraising paid this much attention to their metrics. HT: Ramit.

2011 10 11 Mike Comments (2)

Airport Advertising

Imagine if these folks took that $1 million they spent on airport ads (to “convey imagery”) and instead spent it on direct mail to “generate actual sales.” Money quote: He likens the spectacle of the Violin ads to “ego campaigns” that actors in Hollywood sometimes demand of studios. “This is so the CEO and Violin [...]

2011 09 23 Mike Comments (0)

Interesting Approach to Beta Invites

After signing up to bo.lt, here is the screen I saw: The invitation to edit your invite page is a pretty clever way to get you using the tool immediately.

2011 04 22 Mike Comments (1)

I wake up in a pissed-off mood (Arrington to Inc) Always fascinating to read how other writers work.

2010 09 22 Mike Comments (1)

More on Social Media

If you’re tweeting / social media-ing for business, this experience might make you (re)consider the value of your followers and efforts. Also, this is an interesting reaction to that post, albeit on a more personal (rather than marketing) level.

2010 08 23 Mike Comments (4)

Browsing in 2010

“We need people going into stores and seeing a book they didn’t know existed and buying it.” (Laurence J. Kirshbaum, a literary agent). For a literary agent, this seems an awfully off-base statement. No browsing means no discovery? Weak sauce. Recommendation engines will be to the next 50 years what browsing was to the past [...]

2010 08 12 Mike Comments (0)

What traffic sources should you spend your time on?

Looks like you have 6 to worry about. Here’s a compelling case for Google, Facebook, Twitter, Stumbleupon, Flickr, and YouTube.

2010 07 29 Mike traffic Comments (0)