Quick question, after reading your newsletters for months now, I’m finally ready to buy (Emphasis mine.) You never know when a customer is going to buy. Most will pull the trigger early on, when their buying temperature is hottest. But not this prospect. Maybe she didn’t have the cash right away. Maybe she needed one [...]
Not specific to marketing, but it’s worth remembering that conditions are rarely ideal. Ken shares a personal story. An Exact Target design tweak that increased sharing. Pretty cool how they observed behavior, then tweaked the design a second time to embrace visitor habits and increase sharing further. And a copywriting post from yours truly.
Drayton Bird talks about “clearing your throat” in your ads and sales letters. Get to the point. Looking to test different buttons on your page? Read Eric Graham’s recommendations for maxing your button test results. Jimmy D. Brown discusses the multiple ways to monetize the same content (and why this lets you charge higher prices).
But this transition will be good for businesses and brand marketers. Why? Because while it’s very difficult to gain access to a consumer’s email address, connecting with them via social networks is quite simple. Indeed, with Facebook’s 400 million members and 100 million daily mobile users, the network enables brands to connect with more customers [...]
Nice use of an unsbuscribe page by Tiger Direct. So many companies waste the real estate and opportunity to monetize/engage (former) email subscribers. Just because I exited your newsletter doesn’t mean I’m not interested in your site, products, etc.
Turns out, designers swipe from past winners just like us copywriters do. And lo! It works.
I got one of these text messages last night. Under most permission standards, it was neither personal nor relevant (I have never watched the show) nor anticipated. As the article implies, the definition of spam, in your users’ minds, is very subjective. If they didn’t expect or ask for that message, they’ll probably spam it. [...]
Get Elastic shares a study confirming what successful email marketers already know: en email providing useful information and a related, well thought-out offer pulls better than a straight, mindless product pitch. Entertain. Teach. Offer. Profit. If you have trouble remembering, put this on your wall.
An email list, when properly built and cultivated, will be your company’s largest asset. Of course, that makes you wonder, “How often do I contact my list?” While it is impossible to find the right answer, you CAN find the “most right” answer for each different promotion. Yaro explains how he segmented his list to [...]