Best email marketing article I’ve read in a long, long time. Money quote: On the website Mental Floss, someone has created a quiz called Obama Campaign Email Subject or Message From My Aunt?, which includes such hard-to-guess examples as “Is this still your address?” and “This email will offend you.” I scored only a 45% [...]
I have no idea how I started getting the Chevy monthly newsletter. In most cases, I’m willing to give the sender the benefit of the doubt. Sometimes you forget you signed up to something, sometimes you get a promo email via one of your subscriptions, etc. But the very last line in this particular email [...]
From a customer: Haha, I caved and bought last night. I’ve wanted one for so long, and after receiving such personal emails (even before the one where you personally replied), I decided that was enough to convince me to buy on customer service alone. I really look forward to working with you. Thank you! Yes, [...]
Email. Holy cow, email. This has been a blindspot of mine for years since I used to be an anti-spam researcher, do not really send or read mail that regularly outside of doing customer support, and hate newsletters with a passion. Big mistake: my customers empirically do not feel the same way. (Patrick) Pretty interesting story [...]
Quick question, after reading your newsletters for months now, I’m finally ready to buy (Emphasis mine.) You never know when a customer is going to buy. Most will pull the trigger early on, when their buying temperature is hottest. But not this prospect. Maybe she didn’t have the cash right away. Maybe she needed one [...]
Not specific to marketing, but it’s worth remembering that conditions are rarely ideal. Ken shares a personal story. An Exact Target design tweak that increased sharing. Pretty cool how they observed behavior, then tweaked the design a second time to embrace visitor habits and increase sharing further. And a copywriting post from yours truly.
Drayton Bird talks about “clearing your throat” in your ads and sales letters. Get to the point. Looking to test different buttons on your page? Read Eric Graham’s recommendations for maxing your button test results. Jimmy D. Brown discusses the multiple ways to monetize the same content (and why this lets you charge higher prices).
But this transition will be good for businesses and brand marketers. Why? Because while it’s very difficult to gain access to a consumer’s email address, connecting with them via social networks is quite simple. Indeed, with Facebook’s 400 million members and 100 million daily mobile users, the network enables brands to connect with more customers [...]
Nice use of an unsbuscribe page by Tiger Direct. So many companies waste the real estate and opportunity to monetize/engage (former) email subscribers. Just because I exited your newsletter doesn’t mean I’m not interested in your site, products, etc.
Turns out, designers swipe from past winners just like us copywriters do. And lo! It works.