The initial offer/gimmick is simply awesome, but it gets even better once you analyze your results. Great to see a software company focusing on email lead generation and using information marketing to build relationships with relevant prospects.
Why does Lebron James have a donate button on his (obviously sponsored by Bing) site? Seems out of place. Update: Guess it’s for the Boys and Girls Club. That’s cool. Wish it was more than just a link to PayPal checkout, though. Many emotional drivers that could be tapping, but aren’t.
I recently tested Eric Graham’s Ultimate Button on my Dirty Copywriting squeeze page. The implementation for the button isn’t the prettiest (I’m quite certain it physically hurt my designer to do it), but given Eric’s deep experience, I wanted the possible conversion boost if it was there. Original version without Ultimate Button: Alternate version with [...]
Quick question, after reading your newsletters for months now, I’m finally ready to buy (Emphasis mine.) You never know when a customer is going to buy. Most will pull the trigger early on, when their buying temperature is hottest. But not this prospect. Maybe she didn’t have the cash right away. Maybe she needed one [...]
Not specific to marketing, but it’s worth remembering that conditions are rarely ideal. Ken shares a personal story. An Exact Target design tweak that increased sharing. Pretty cool how they observed behavior, then tweaked the design a second time to embrace visitor habits and increase sharing further. And a copywriting post from yours truly.
In the 60′s, Avis was hemorrhaging money as a distant contender in the car-rental market. Then they released their “We’re #2″ ad campaign… … and doubled revenues several years in a row. I wonder how the ad is working for Resume Tracker:
Drayton Bird talks about “clearing your throat” in your ads and sales letters. Get to the point. Looking to test different buttons on your page? Read Eric Graham’s recommendations for maxing your button test results. Jimmy D. Brown discusses the multiple ways to monetize the same content (and why this lets you charge higher prices).
But this transition will be good for businesses and brand marketers. Why? Because while it’s very difficult to gain access to a consumer’s email address, connecting with them via social networks is quite simple. Indeed, with Facebook’s 400 million members and 100 million daily mobile users, the network enables brands to connect with more customers [...]
This is a very interesting and impressive demonstration of technology, but I wonder if Gatorade didn’t drop a pretty penny on over-engineered technology? As in, what is the difference between those fancy blobs versus combining a few twitter search columns in TweetDeck with a couple good Google alerts flying into your inbox each day? In [...]
Nice use of an unsbuscribe page by Tiger Direct. So many companies waste the real estate and opportunity to monetize/engage (former) email subscribers. Just because I exited your newsletter doesn’t mean I’m not interested in your site, products, etc.