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{ Author Archives } Mike

Impacting the first 15 minutes

I think there would be massive upside for any information marketer who implemented this, even if it was just an assistant emailing it out. Lord knows the industry needs all the trust-building it can get.

2010 03 05 marketing Comments (0)

An Approach to Web Forms

I wonder how you could apply this to your ecommerce sites?

2010 03 02 marketing Comments (0)

What is a Facebook fan worth?

This isn’t a perfect analogy, but look how many members this group has (and note the title):

(Click for larger.)
11,847 people attending an event whose description sends you here
(Click for larger.)
I suppose it goes without saying that the event creator’s profile is jawesome:

All of this is to say I’m still not convinced Facebook is a great [...]

2010 03 02 marketing Comments (0)

High and Low Risk Maneuvers

I have a rule: if the toilet seat is up, the phone remains in my pocket. I adhere to this with dogmatic loyalty.
The upside of checking that email or having fun scrolling to nothing in particular is just too small, and the downside far too great. Sure, the likelihood of catastrophe is small, but what [...]

2010 02 05 entrepreneurship Comments (0)

The Carpet Cleaning Confession

Confession: I spent a summer as a carpet cleaner.
Twice.
The 2nd go-round was quite different, however, in that we had GPS to guide us through the various suburbs surrounding Madison. As I thought back on this earlier today, I realized that even though we had GPS, the anxiety of finding and arriving at the location on [...]

2010 01 29 musing Comments (0)

Knowledge and Intelligence

Do not underestimate the intelligence or overestimate the knowledge of your prospect.
This is not an original quote, but I can’t remember who said it.

2010 01 29 quotes Comments (0)

Positioning

Here’s a question:
If you had to choose just one idea for your business to represent in your customer’s mind, which would you pick?
Tim Ferriss connected his book to the concept of “lifestyle design.” Gary Vaynerchuk became the spry guy bringing wine to us commoners (though that’s getting diluted with his foray into social media). Both [...]

2010 01 28 marketing Comments (0)

Choosing Your Next Target

We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution. (Tim Cook @ Daring Fireball)
Emphasis mine. Apple doesn’t go into a market hoping to be “one of the [...]

2010 01 28 entrepreneurship Comments (0)

The Wall, continued

Back yourself into a corner and these versions will vividly appear before your eye. (37signals)
He’s talking about software, but putting your back against the wall also applies to your entrepreneurial drive.
Back yourself into a corner, truly back against the wall, and you’ll discover new sources of speed, insight, and possibilities, no matter what you’re working [...]

2010 01 19 quotes Comments (0)

Or, to put it another way: Posterous is an engineered product, while Tumblr is a designed product.
New York VS San Francisco via a “Tumblr VS Posterous” lens.

2010 01 19 quotes Comments (0)