Ode to Joe’s Fox Hut
There are those couple nights
when I’m in dire need for a medium
extra red pepperoni pizza
the option is always available
delivery or dine in
the smell of freshly made pizza crust
with Stanislaus tomato sauce smothered all over
pick your topping whatever you like
from pineapples to sardines
wash it down with a sprecher root beer
i’m always ready [...]
If you find yourself contemplating a LEAP of faith today, whether it be leaving the 9-5, taking your business in a new direction or simply moving somewhere to see what happens, ask yourself one question: “other than fear, what is keeping me from taking a leap today?” Chances are, the answer is nothing, and the [...]
Get Elastic shares a study confirming what successful email marketers already know: en email providing useful information and a related, well thought-out offer pulls better than a straight, mindless product pitch.
Entertain. Teach. Offer. Profit.
If you have trouble remembering, put this on your wall.
Alfredo challenged my tactic for using daily goals as a source of motivation, and got me thinking about how these interact with your long-term, performance based goals.
First, a caveat: this is targeted at those of us working alone for extended periods of time on something hard.
Chugging on a long, difficult project without anyone else to [...]
John has a thought for DJ’s: stay out of your own way.
We marketers should take the same advice and get out of our customers’ way as they experience our product.
Sure, we designed it with specific uses in mind. Sure, it was never meant to do that. Sure, we’re even telling them how to use it.
But [...]
It’s easy to get lost in the glory of hammering our your latest project, and forget to set your 1 - 3 daily goals.
It might not seem that important if you didn’t set a goal for today. And that just made it easier to not set one or three tomorrow.
Sooner or later, though, you’re going [...]
An email list, when properly built and cultivated, will be your company’s largest asset.
Of course, that makes you wonder, “How often do I contact my list?”
While it is impossible to find the right answer, you CAN find the “most right” answer for each different promotion. Yaro explains how he segmented his list to focus only [...]
When I was in high school, I used (what I thought was) a special study technique the day of crucial tests, especially where memorization was key.
I’d (usually) study hard a night or two before, but when success was supremely crucial, I always blocked out extra time the morning before the test for 1 more run [...]
As for what this all means, I’m still trying to figure that out. I abandoned seven long-held principles about business and software engineering, and nothing terrible happened. Have I been too cautious in the past? Perhaps I was willing to be a little reckless because this was just a side project for me and not [...]
Kevin Rose: Proof that dirty details wash away when your story resonates.
I can’t believe I’ve never heard a backlash about NDA’s (1) or misleading marketing tactics (2) in the launch of DIgg:
(1) Managing his image is another story. Minutes after I arrive in San Francisco, a nondisclosure agreement drops in my e-mail inbox with a [...]