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{ Author Archives }

Beginner’s Mind

Beginner’s mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgements and prejudices. Beginner’s mind is just present to explore and observe and see “things as-it-is.” I think of beginner’s mind as the mind that faces life like a small child, full of curiosity and wonder and [...]

More on Social Media

If you’re tweeting / social media-ing for business, this experience might make you (re)consider the value of your followers and efforts. Also, this is an interesting reaction to that post, albeit on a more personal (rather than marketing) level.

Browsing in 2010

“We need people going into stores and seeing a book they didn’t know existed and buying it.” (Laurence J. Kirshbaum, a literary agent). For a literary agent, this seems an awfully off-base statement. No browsing means no discovery? Weak sauce. Recommendation engines will be to the next 50 years what browsing was to the past [...]

Bringing the customer into your chosen world

Marketing breaks down into 2 major stages: Finding prospects Turning those prospects into customers Facebook and Twitter, for instance, are great for finding prospects. This, I think, is well known. What seems to be not as well known is just because you found the prospect on that platform, you do not need to convert her [...]

According to Facebook, 0.02% of stories actually make it to the news feed, which is rather scary if you look at it as a marketer. (Ekaterina Walter) I did not know that, but it certainly adds a caveat to the classic, “… and it’ll show up in their feed!”

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. (Michael Jordan) It is worth remembering how much failure is often [...]

Lack of Time

The first symptom of the process of our killing our dreams is the lack of time. The busiest people I have known in my life always have time enough to do everything. Those who do nothing are always tired and pay no attention to the little amount of work they are required to do. They [...]

Idea for Pandora – Faebook Integration

Dave and I spent the last few nights on the deck meandering through a conversation on a Pandora-Facebook integration that might drive serious user growth for Pandora and revenue growth for both. Imagine being able to like and share not only songs on Pandora, but also stations with one click. Digging that Grateful Dead rendition [...]

What traffic sources should you spend your time on?

Looks like you have 6 to worry about. Here’s a compelling case for Google, Facebook, Twitter, Stumbleupon, Flickr, and YouTube.

Sounds pretty eccentric, doesn’t it? It always will when you’re trying to solve problems where there are no customs yet to guide you. Maybe I can’t plead Occam’s razor; maybe I’m simply eccentric. But if I’m right about the acceleration of addictiveness, then this kind of lonely squirming to avoid it will increasingly be the [...]