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Browsing in 2010

“We need people going into stores and seeing a book they didn’t know existed and buying it.” (Laurence J. Kirshbaum, a literary agent).

For a literary agent, this seems an awfully off-base statement. No browsing means no discovery? Weak sauce.

Recommendation engines will be to the next 50 years what browsing was to the past 50 years.

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