I would approach small, high-quality specialty shops with weak websites. Like this or this or this. And I’d offer some online craftsmanship that properly reflects their offline craftsmanship.
These shops deserve a high-class feel to their sites. That’s great for me showing my design prowess.
Their products cost a lot, so their customers have money. Maybe they have money for a website (that costs a lot)?
If generating referrals and a portfolio of interesting stuff is the goal, this is where I might start.
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