Mementum

Here’s a question:

If you had to choose just one idea for your business to represent in your customer’s mind, which would you pick?

Tim Ferriss connected his book to the concept of “lifestyle design.” Gary Vaynerchuk became the spry guy bringing wine to us commoners (though that’s getting diluted with his foray into social media). Both these guys have strong positions within a prospect’s mind. You can’t talk about lifestyle change without talking about Tim’s book. There’s a mass of people who can’t say “wine” without saying “Gary.”

Creating this connection in your prospect’s mind is called “positioning.”

Positioning yourself around just 1 idea forces you to find a true opportunity in the market. It also makes it easier for customers to understand what you can do for them.

Here’s a book to get you started.

(The obvious follow up: once you’ve chosen your position, what are you doing today to establish that connection?)