Do not underestimate the intelligence or overestimate the knowledge of your prospect.
This is not an original quote, but I can’t remember who said it.
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Greetings.
I'm Mike Williams, evangelist of The Dream. I write about personal development, life as a young entrepreneur, and making huge waves. My full bio is here, along with my email.
By day, I consult clients on internet marketing, helping revitalize email marketing, copywriting, and sales funnels, among other things. (Full details.)
Most of the time, you just need to give people something to believe in. An idea, story, or hero is a good place to start.
The job inspires me to occasionally kick out email marketing trickery and other internet marketing ideas.
Finally, I sometimes recount my personal tales of trials, tribulations, and travels, but that's just extra credit.
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Rock On.
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