We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution. (Tim Cook @ Daring Fireball)
Emphasis mine. Apple doesn’t go into a market hoping to be “one of the players.” They go into it specifically to seriously kick everybody’s ass.
There is a mind shift when you choose to only select and tackle markets this way. You have to choose your targets more carefully and focus your energy and resources more intently.
I don’t think this is necessary for the entrepreneur just finding her feet (just get revenue!), but it certainly affects how she might think about expanding.
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