Watch any of the videos we did. We got rave reviews in each city. Why? Because they weren’t just talking about the movie — they were subconsciously reviewing the entire experience. And all the members of the crew put in 110%, night after night, to ensure that everyone’s experience was great. There were even a few people who came to multiple stops to see the movie again (i.e. relive the experience). We were effectively manipulating their feelings by giving them an amazing experience, one that they’d never had at any movie before. (Charlie Hoehn)
As he goes on to say, your product is the experience you deliver.
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