Mementum

No, not the stage with an audience. The stage that is a stepping stone in the greater sales process.

When thinking about a sales process, often times there is (much) more than one point where you need to “sell.” Every time your customer must make a decision, you need to make a sale.

Your brochure cover needs to sell the first page. Your 2nd paragraph needs to sell the 3rd. The front cover of your book needs to sell the back cover, which needs to sell the inside flap. Your tweet and email needs to sell the click.

When you think about it this way, getting your product into someone’s hands is actually a complex, multi-stage process. But it’s logical, it’s (sorta) controllable, and you can prepare for every step of the way.

Sure, it’s more work, but if you do this I think you’ll find yourself swimming in far greater success than if you don’t. Your roll.