Mementum

When I started Mementum, it took about 14 weeks to score my first piece of work. It was for about $250.

But then 2 weeks after that I landed a real project… which led to another… and another… and now I (very luckily) have almost as much work flow as I can handle, without a real end in sight. Getting here, however, was vastly harder than I anticipated even with industry contacts and referrals.

Those 14 weeks felt mostly like failure, but taught me about victory. Victory comes to those who keep their heads down long enough. There’s copywriters who construct far superior copy to me. There’s SEO gurus who could take me to the House and back. But that didn’t mean I couldn’t get my piece of the pie and delight clients in the process.

If you keep your head down and push the odds to your favor as much as possible, good things are guaranteed to happen. Hit enough of the right networking events and interesting relationships develop. Research and call up enough role models and not only will some answer, but you’ll land the advice that flips the switch. How quickly this happens depends on how intelligently you work and adapt.

It’s slow execution, inability to adapt, and giving up that will kill your projects and ideas. Not skill, resources, or background.