“It’s important not to overstate the benefits of ideas,” he says. “Quite frankly, I know it’s kind of a romantic notion that you’re just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what’s key.” (Sergey Brin)
Bolding mine. Ideas are worthless; for most of us, somebody has already thought of it. The secret sauce is how well you execute it.
So, when you’re pondering that idea… Just go, and go fast.
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