Perhaps the most interesting thing about the most interesting man, in marketing terms, is his ambivalence toward the advertised product. “I don’t always drink beer,” he says. Whaa? “But when I do,” he adds, almost offhandedly, “I prefer Dos Equis.” Double whaa? Generally, a brand icon will be an all-out cheerleader. Imagine Tony the Tiger admitting that he doesn’t always eat cereal for breakfast, but that when he does, he tends to eat Frosted Flakes, like, most of the time. Doesn’t have quite the same impact as “They’re Grrrrrrreat!”(Slate)
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Greetings.
I'm Mike Williams, evangelist of The Dream. I write about personal development, life as a young entrepreneur, and making huge waves. My full bio is here, along with my email.
By day, I consult clients on internet marketing, helping revitalize email marketing, copywriting, and sales funnels, among other things. (Full details.)
Most of the time, you just need to give people something to believe in. An idea, story, or hero is a good place to start.
The job inspires me to occasionally kick out email marketing trickery and other internet marketing ideas.
Finally, I sometimes recount my personal tales of trials, tribulations, and travels, but that's just extra credit.
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Rock On.
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