Spam?

{ 2009 01 14 }

I got one of these text messages last night.

Under most permission standards, it was neither personal nor relevant (I have never watched the show) nor anticipated. As the article implies, the definition of spam, in your users’ minds, is very subjective. If they didn’t expect or ask for that message, they’ll probably spam it.

So it doesn’t matter how astutely you’ve followed the rules, it matters how astutely you’re matching your subscribers’ expectations.

Posted by Mike on Wednesday, January 14, 2009, at 10:03 am, and filed under email marketing and copywriting. Follow any responses to this post with its comments RSS feed. You can post a comment or trackback from your blog.

Post a Comment

Home

Greetings.

I'm Mike Williams, evangelist of The Dream. I write about personal development, life as a young entrepreneur, and making huge waves. My full bio is here, along with my email.

By day, I consult clients on internet marketing, helping revitalize email marketing, copywriting, and sales funnels, among other things. (Full details.)

Most of the time, you just need to give people something to believe in. An idea, story, or hero is a good place to start.

The job inspires me to occasionally kick out email marketing trickery and other internet marketing ideas.

Finally, I sometimes recount my personal tales of trials, tribulations, and travels, but that's just extra credit.

You can sign up for the RSS feed if you're cursed enough to know what that means.

Rock On.

Blog Search

Mementum

Spam?

Post a Comment

Home

Blog Search