Mementum

After thinking more about free albums and the new challenges facing musicians today, a few probably unoriginal thoughts keep coming up:

1. Going forward without (supposed) label support, musicians will need a much stronger base of marketing knowledge to succeed
2. There is probably an opportunity for entrepreneurs to fill this need for said musicians
3. If I were looking to promote my music online, I would hire someone like John who knows the industry from both artist and audience perspective.
4. The number of albums you need to sell to “succeed” is much smaller now because a larger piece of the pie is yours

I don’t think the odds of succeeding have actually changed; it was just as minute when they were vying with 100’s of other bands for label attention and resources. 

Except now, success more fully lies in the musicians’ hands, and I view that as a good thing.