John has a thought for DJ’s: stay out of your own way.
We marketers should take the same advice and get out of our customers’ way as they experience our product.
Sure, we designed it with specific uses in mind. Sure, it was never meant to do that. Sure, we’re even telling them how to use it.
But at that point it’s out of our hands. The product has been sold, bought, and now interacted with. By then, there’s only one perspective that matters, and it ain’t yours.
How you react, engage, and build upon that perspective is up to you. And that, I think, is where good and great separate. It’s never been easier than in 2008.
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Absolutely. I’m having an interesting conversation with Manu about how the DJ (and the Marketer) is really just a curator.
You can’t TELL anyone how to appreciate art… or even your product.
I would consider “product” and “art” one in the same in almost all instances.
Which is why I think the conversations are so related.
Ah, a product as art. Like those wonderful Braun appliances.
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