http://mementum.org/blog/2008/11/9-tweaks-to-turn-a-microsite-into-a-terrifyingly-effective-and-automated-sales-machine/ Move with Meaning. Wed, 02 Nov 2011 15:02:28 +0000 hourly 1 http://wordpress.org/?v=3.3 http://mementum.org/blog/2008/11/9-tweaks-to-turn-a-microsite-into-a-terrifyingly-effective-and-automated-sales-machine/#comment-3870 Gaiam enriches customers’ lives. Here I attempt to enrich their marketing. | Mementum Tue, 30 Dec 2008 07:24:36 +0000 http://mementum.org/blog/?p=319#comment-3870 [...] Gaiam: keep rocking. We need you. For more ideas, here’s more. [...] [...] Gaiam: keep rocking. We need you. For more ideas, here’s more. [...]

]]> http://mementum.org/blog/2008/11/9-tweaks-to-turn-a-microsite-into-a-terrifyingly-effective-and-automated-sales-machine/#comment-3283 Powered Green Update | Mementum Wed, 17 Dec 2008 23:20:57 +0000 http://mementum.org/blog/?p=319#comment-3283 [...] implementing a few of my suggestions, Powered Green reported an initial 300% increase in conversions. Don’t know if it’ll [...] [...] implementing a few of my suggestions, Powered Green reported an initial 300% increase in conversions. Don’t know if it’ll [...]

]]> http://mementum.org/blog/2008/11/9-tweaks-to-turn-a-microsite-into-a-terrifyingly-effective-and-automated-sales-machine/#comment-2305 Brian Wed, 26 Nov 2008 02:38:26 +0000 http://mementum.org/blog/?p=319#comment-2305 In addendum, I would suggest further defining its targets as trendy, fad conscious buyers. Powered Green is talking to the macbook air toting latte lover who wants the world to know how ecofriendly he or she is, and understanding that lets the home page talk directly to them. As you said, it’s all about the ME – and as such, let’s get that What-Why-How answered as easily as possible. The less I have to flip through web pages to find my answers, the happier I am. At this juncture, I would also say that it probably doesn’t hurt to canvass a few MEs to see if their questions are being answered, even if the feedback is strictly anecdotal. In addendum, I would suggest further defining its targets as trendy, fad conscious buyers. Powered Green is talking to the macbook air toting latte lover who wants the world to know how ecofriendly he or she is, and understanding that lets the home page talk directly to them. As you said, it’s all about the ME – and as such, let’s get that What-Why-How answered as easily as possible. The less I have to flip through web pages to find my answers, the happier I am. At this juncture, I would also say that it probably doesn’t hurt to canvass a few MEs to see if their questions are being answered, even if the feedback is strictly anecdotal.

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