Mementum

(My point is that the easiest way to start is to do so with one nugget of intention and build out from there.)

You sit at your desk, staring at the blank page and wondering what to write.

Before the deafening nothingness of the page consumes you, ask yourself, “What’s the point?”

What point are you trying to make with this email?

Write that down and start there.

Usain Bolt runs fast because he does a lot of squats. Therefore if you want to dominate, you should do squats… and I can teach you.

That’s off the top of my head. Here are 3 reasons I’m already pumped about this email:

1. The Olympics just finished and are still in everyone’s head - grabs attention.
2. Usain was everywhere in the news and it is human nature to want to dominate just like he did.
3. His success and derived inspiration easily lends itself to the importance of doing squats, which my product shows you how to do.

And from here, I could easily draw the reader into my reality with a short story, inspire them through Bolt’s dominance, and then tie in my (fake) Squat System and how it will help them do the same.

And that would probably pull very well for me.

When you start, break it down: what’s my main point in this email? Then expand from there. 

(The sentence I started with for this blog post is at the top.)