Our world gives a lot of props to dynamic companies who change with the times, diversify, and remain small.
The ability to change, whether tweaking your direction or changing your market (Nokia didn’t begin a telecommunication company), is much heralded and for the most part this is a good thing. Detroit knows all too well the perils of missing your market’s pulse and what rewards that brings.
But this focus has brought with it an interesting, if unintended consequence: the dilution of how crucial a clear, resolute vision is for the on-the-ground warriors of your company.
What does your company stand for?
Where are you going?
What problems are you willing to stand up against, and (maybe more importantly) what are you not willing to stand up against?
Why does everyone come to work every day?
Many a company stuck to their guns to get through The Dip, but don’t get the exposure of those who’ve Made It by switching things up. The stories and learnings taken from those experiences are far fewer than those that Won through agility. (Note: I don’t see many blogs about how to persevere).
Finally, and most importantly, your Vision, Values, Ideals, and goals form the foundation for your employees to stand on. They’re the things they rally around.
These attributes tell you who fits (and who doesn’t) in your organization, tell you how to write your website copy, and tell you how everyone treats each other. Change them too fast and the ground is too shaky; no one knows what to think.
What to change, and what not to change within your organization is something worth thinking about.
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