Just because you “could” open 1 more office, sell 1 more book, or recruit 1 more member doesn’t mean you have to. The question to ask yourself is what you’ll have to give up to do so.
Growing gracefully requires a certain magic and level of luck, and much is often lost when it’s done improperly. Just because someone would buy it, take it, or eat it, doesn’t mean you have to make it happen.
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