If you’re tweeting / social media-ing for business, this experience might make you (re)consider the value of your followers and efforts.
Also, this is an interesting reaction to that post, albeit on a more personal (rather than marketing) level.
If you’re tweeting / social media-ing for business, this experience might make you (re)consider the value of your followers and efforts.
Also, this is an interesting reaction to that post, albeit on a more personal (rather than marketing) level.
Wow, that’s a pretty strong take. I can imagine I have a string of 15 unacted upon online actions many times. And, besides, it’s tough to notice an absence. If anyone was watching for what he was saying, I’m sure they were like: why is he being a flake???
Anyway, though, I was just reading a post from a bit of a social media “guru” today (though he rips on gurus all the time) and he gave the “age old” advice that the best way to build followers is to engage with people. He’s right, in a way, but that’s only the 2nd best way.
The BEST way is to be really interesting online by generating content that interests people. This usually means something bigger than Twitter or Facebook or Buzz. Those are ways you relate to people who are interested in what you are doing.
But, you know… being a great blogger, vlogger, comic artist, celebrity, activist… doing real things that stand on their own are what make people interested in your. Talking with the people who are interested in you will expand your network but it’s doing interesting things that really generates interest.
Which is partly why I think that guy is kinda missing out. If his podcasts have a following, he probably has people who listen who would like to interact with him on Twitter. Why not spend some time on Twitter deepening their buy-in?
I mostly agree with many of your points, especially the idea that DOING is the best magnet for attention.
Related to this, though, I don’t think your best relationships are built 140 characters at a time (but, yes, it CAN happen). Compared to the other social options out there, blogging still like the best way to build credibility (1) in your market and (2) with your audience.
Blogging can be pretty powerful, it’s true. If that’s your goal, are you better of blogging on someone else’s social platform? Like Tumblr or LJ? Than you are blogging on your own little URL island???
Where possible, I want to create content on a domain and server (ie. internet real estate) I own.
Reason: if that service shuts down, I’ve just lost all my content, links, etc.