Even if you’re a small business, there’s some great insight to be gained from Marla Erwin, Interactive Art Director for Whole Foods Market. Marla was instrumental in creating Whole Foods’ acclaimed social media program and the results have been phenomenal! For example, in the first year, Twitter.com/Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people. (Social Media Examiner)
(Emphasis NOT mine.) I love how the number of followers somehow makes the account a success. (Was it ever on the suggested user list? We know that skews things but translates little in terms of quality.) So beautifully misleading about what is truly important.
Just as importantly, there is no actual data in this article. Sure, it’s impossible to be wrong if there is nothing to judge, and that’s nice for the writer’s job security… but I fear how many small businessmen read fluff like this and then waste time joining Twitter with no plan in place.