For now, Goscha, Avallon, and Newman are on a mission to turn every wall into an opportunity for creativity. “We’re not selling a dry-erase board, we’re hardly selling a dry-erase surface — we’re selling a dynamic environment,” Avallon says. “Whether it is in your work, school, or home, it is something that just energizes you. There aren’t really any other products like it on the market.” [Inc]
