“These new businesses are very energizing. We don’t ‘stick to the knitting’…I wouldn’t even know how to respond if someone said ‘Jeff, this isn’t the knitting.’ But we do make business decisions in a very deliberate way: we work backwards from customer needs, and we work forwards from our business skills.” (Jeff Bezos via O’Reilly)
Work backwards from customers needs and forward from business skills. Not bad.