The True Viral is when you can merge the process of becoming a customer with the process of becoming an evangelist, or at least a marketer.
Does this product work best when I include or engage others?
We’d nipped this idea with our hookah by imprinting the domain on the body and including biz cards in each box. Much of our marketing positions the users as social nodes, encouraging them to show off and share.
Akoha does it even better – by virtue of playing you are forced to engage others into the game. Is there a better way to market to relevant prospects?