Building a website based on Flash is rarely recommended.
Not only is the SEO challenging, but you have to build in contingency plans for ranking in search engines, proper descriptive text in search engines, as well as those pesky surfers with outdated Flash installs…
… the last of which apparently includes me, according to marcustjean.com:
Click the image for a larger version (sorry).
Per their website description, this company “conducts executive searches worldwide for creative opportunities in advertising, communications, and marketing,” so they aren’t rookies to online marketing.
But you woudln’t get that from their site. Even with recently downloaded versions of Chrome and Firefox, my very first experience scoping them out was error messages. The contingency, the link for the html version, doesn’t work, either.
The more software and plug-in compatabilities you require, the more prospects will run in to problems and then run away.
So why not just use HTML? Simpler, more agile, and fast.
The only contribution your website design will ever make to sales is losing them. Pick a design that gets out of the way, and let your message do the selling.
(PS If you post a profile or gig on craigslist, make sure your site works. People WILL check it out. That’s how I found this one.)