The next time you’re thinking about your customer lifetime value, you might ask yourself, “After someone buys from me, how many other people buy from me as a result?”
Customer lifetime value is no longer just about how many purchases someone makes with you. It’s now about how many more people buy from you because of them.
Of course, if you’re not creating evangelists it doesn’t matter, but so far I’ve counted 3 other people who bought TOMS Shoes because of me.
That makes my purchase a pretty valuable one, and I guarantee there are tons more just like me.
Your story matters. Here’s the TOMS Shoes story.