Mementum

I read this post by Seth Godin about how visitors using Firefox are of a different breed than those using “the default browser.”

It’s true, and I think it relates to a broader idea, which I touched on here.

When you are seeking customers or friends or partners, what kind do you want? Or, what are you doing to filter out the kinds you don’t want?

Generally, marketers want to reduce the friction to purchase; make it as easy as possible. But is that a true shortcut to your success and ideal client list?

In my business, I’ve set an ideal income from which I could achieve my dreams. I want to reach this with as few customers as possible.

Applying this thinking to the “make money” industry, I would not want a 3000 name customer list off a $47 product, knowing that many of them are only looking for a relationship as long as I give them more than they payed for. I’d take 500 people at $299 any day.

I would design my story and products accordingly.

The question to ask yourself is not how to score as many customers as possible, but instead:

1. What barriers will properly filter out the customers you don’t want?
2. What are the common characteristics of the customers you do want, and how can you actively acknowledge them?

In “make money online,” Firefox is probably one of those characteristics that signals a more highly educated, disposable income wielding relationship seeker. Internet Explorer? Much more likely it’s an opportunity seeker.

I know exactly which customer I want. Which do you want, and how do you filter the rest?

It’s worth thinking about.